Distinction for results in the Creative Services category awarded through opinions of our clients procurement departments.
Allegro is an integrated marketing communication agency, established in 1992. Our expertise and experience includes full scope of event marketing services as well as ATL, BTL, PR, Digital and Incentive.
We create complex and individual solutions, regardless of the industry or the scale of the project. We strive to reach effectively target groups of our clients with the right and convincing message. We try harder.
We executed projects in
years of experience
projects in 2016
Long-term cooperation with
Distinction for results in the Creative Services category awarded through opinions of our clients procurement departments.
Distinction in the event category for the comprehensive creation and realization of the Empik 2016 Bestseller Gala for EMPIK LLC
In Culture category for Audioriver 2013 project
Distinction in locations, cities and regions PR category for Chopin 2.0 – New paradigm made for Warsaw City Hall
In event category for ING Renault F1 Roadshow project for Renault Polska
Award in the Best Use of Content category for Dakar 2012 made for PKN ORLEN
Nomination in corporate event category for the “20th jubilee of MasterCard in Poland” project organised for MasterCard
In integrated campaign category with usage of event marketing for “Polacy z werwą 2014” plebiscite and gala realised for PKN ORLEN
In event/other forms category for the 20th jubilee of Paszporty Polityki gala organized for Polityka Plc. S.K.A.
Nomination in Public Institutions Campaigns category for „Bez PITU PITU” project made for Warsaw City Hall
In CSR category for the “Safety and mobility for everyone” project created for Renault Polska
In social eduaction and CSR category – bronze for „Bez PITU PITU” campaign for Warsaw City Hall
Smog Free Tower is in Kraków! From 15 February, residents of this beautiful city can enjoy a zone of clean air and just breathe. The implementation of this project together with our client ING Bank Śląski was a very interesting challenge. We had to make sure that the whole conference scenography was ecological and … we did it. Furniture from pallets, invitations from recycled paper and organic food from local farmers are just some examples. Together we fight for clean air!
For the second time in a row we were responsible for Empik Bestsellers gala! Artists, writers, actors, dancers, directors, photographers and many other distinguished guests took part in an event like never before. A unique set design reflecting the importance of the Empik slogan “The most important thing can be found inside” through the exaggerated elements of the salon attracted the eye. The four music scenes surprised and provided unusual acoustic experiences. The screen displaying comments from the network and live broadcast on facebook allowed us to connect the real world with the world of the Internet. The participation of world-class stars – Sting and Shaggy – provided the event with an appropriate rank. We want to thank the Client who was not afraid of bold realizations and we are preparing for next avant-garde realizations!
20 years of the M1 Shopping Center in Czeladź meant that clients had an opportunity to take part in an exceptional promotion. Attractive idea, interesting guaranteed prizes, exceptional main prizes and great service ensured attendance above all expectations. We are already preparing for the next action and we are putting in a lot of hard work so that even more people will take part in it!
Coordination of any event at the National Stadium is not easy, but the coordination of the Eurovolley 2017 opening game and ceremony transmitted across the whole of Europe is a real challenge. Countless hours of work, thousands of miles traveled, hectoliters of coffee drank, a sea od sweat and a few tears made it possible to prepare a world-class event. The special fan zone in Katowice made it possible for silesian fans to feel as they were in the stadium together with 60 thousand volleyball fans!
We are proud for the next award that serves as a proof that we know how to make events. The distinction in the Creative Services category awarded during the PROCON Awards is especially important because the opinions of the client purchasing departments we have worked with were taken into account. Thank you very much – we will still strive to be the best in the industry. We are sure that next year clients’ opinions will be even better.
We are proud for the next award that serves as a proof that we know how to make events. The…Read more
A motivational trip for the key resellers of the telecommunications operator, combined with the presentation of new flagship models for 2018 by representatives of vendors.
Comprehensive organization of trip to Thailand. A unique program with a wide range of local attractions, tailored to the needs and preferences of the client, requiring perfect logistics.
Global program and activation implementation in form of a series of tournaments for the community of young football fans.
A series of tournaments organized in extraordinary locations such as the old factory or the roof of the building emphasizing the street character of the event. Activating young people who have a strong influence on their peers’ opinions.
Activation for a difficult and demanding target group to engage influential brand amplifiers.
A series of original, closed trainings in non-standard and surprising places, combining the values of the sport and pop culture worlds.
Dedicated activation based on key brand values, aimed at building its authenticity among opinion leaders and influencers.
A spectacular premiere of the new Renault car model before a demanding and experienced public.
Impressive design and multimedia setting with the pioneering use of moving diode screens and the latest Blacktrax system for building up the dramaturgy of the event.
Pan-European launch of the new Renault Megane model in the formula of a day-long convention emphasizing the key brand competence – design.
Coordination of an international event taking place at the National Stadium in Poland.
Ensuring the proper workflow of all subcontractors: necessary access, effective work planning, realistic deadlines and taking care of details. Ensuring a smooth event TV broadcast in Europe. Positive reception among 60,000 spectators at the stadium and millions of viewers in television.
Comprehensive promotion of a new exhibition and congress center on the market with strong competition.
Multi-channel communication in online media and the press, implementation of the object positioning strategy towards the competition highlighting its unique capabilities.
Building brand image of an innovator by organizing an exceptional hackathon in an unusual location.
24-hour long hackathon organized in an unusual location which was an old rolling mill emphasizing the bank’s innovative approach to designing new solutions that will make life easier for the clients.
60 teams from around the world, 4 influencers from the IT industry acting as judges and numerous activations ensured the dynamism thtouhout the whole event.
Idea and organisation of an original initiative to support young science, business and cultural potential by PKN Orlen and creating an image of the brand as a national treasures patron.
A year-long plebiscite with dedicated internet platform. Creating a prestige event on the cultural map of Poland, pioneer usage of multimedia technology, organisation of performances with real stars, a main award in the MP Power Awards contest.
Organisation of the Przedsiębiorca Roku contest finals which has the informal status of Business Oscars – key initiative supporting polish entrepreneurship and at the same time creating a positive EY brand image.
A unique connection between newest multimedia solutions and historic architecture of Horce Races stadium in Warsaw, live transmissions in the leading tv stations and internet portals.
Open roadshow promoting healthy lifestyle organized during holiday season that fits into the PZU business strategy.
Mobile summer activities zone organized in 8 seaside resorts, more than 400 thousand participants through 3 editions, Guinness world record in simultaneous tossing of the beach ball.
The biggest sports and music mass event for the Orlen capital group employees with the intagration purpose in mind in line with consortium HR strategy in mind.
A two-day event organised in 4 sport areas, workforce of 600 people strong workforce working for more than 6 months, 20 thousand participants from all of europe, 12 sport disciplines, 7 concerts with real stars.
Education of agricultural schools in the field of mineral fertilizers.
Complex educational program in form of edutainment country roadshow in agricultural schools using interactive lessons with experts and new and attractive educational material – print & digital.
Complex communication for strategic PKN Olren sponsorhip programs: Olren Team and Olren Sports Group.
Multi-dimensional communication strategy and its offline & online execution for the longest functioning sponsorship project in Poland: complex communication activities, sports marketing consulting and realisation of non-standard promotional campaigns with the participation of top sport players sponsored by PKN Orlen.
Social campaign of the City Hall encouraging citizens to settle their PIT taxes in Warsaw.
Atypical PR, ATL and Digital communiction using the ambiguity of the pitu pitu idiom, dramatization of the consequences of the situation in which people do not make their PIT tax returns in Warsaw, a record in the number of new taxpayers who provided the city with 75,4 mln PLN income from taxes.
Finale of an annual incentive program for top sellers and sales managers.
Innovative motivational formula and integration activity for 500 employees, award ceremony in Finland, motivational workshop with legendary ski jumpers trainer – Mika Kojonkoski, original program of attractions geared to explore the sites potential.
Summary of the results of the last fiscal year and show of appreciation for key business partners engaged in building brands position in Poland. Presentation of new products created for the Enterprise segment.
Comprehensive organisation of a trip to Sri Lanka. A dedicated set of attractions aimed at exploring exotic locations.
Strengthening close business relations with key clients, appreciating their commitement through participation in a unique automotive event.
Comprehensive travel arrangements to Belgium with group’s participation in the prestigious Formula 1 Grand Prix and a dedicated program of attractions from the automotive world.
Promotion of Polish capital market among foreign investors to help in its further development.
Comprehensive organization of a trip for top management of the most important Polish companies, organization of conferences with outstanding speakers, creation and implementation of a dedicated online meeting calendar system to facilitate business talks.
Ensuring exceptional skiing experience for key operators that will induce positive brand awareness.
Tailored and personalized for every one of your ski trip guests to the elite resort of Davos, providing refined program of attractions and sloping care by the best local instructors.
Brand repositioning on the polish market by expanding the target group for younger, perspective consumers segment.
Complementary acions on offline & online channels utilizing the potential of the most relevant touchpoints for the target group, integrated communication in the biigest social media services.
Multi-channel communication of the biggest electronic music festival in Poland and its complementary events.
Mix of PR & Digital activities organised to promote electronic and independent music, giving more credibility to the independent worlds festival claim, the only festival in Poland for which all tickets we sold out before the concert 4 years in a row, many awards – e.g. Złoty Spinacz in 2014.
A ceremony of inauguration dedicated to the first direct flight connection between Warsaw and Dubai, start of a long-term process of bulding brands image and awareness in Poland.
A series of VIP meetings for government, diplomacy and tourism representatives with the participation of Zea royal family, the highest standards of the gala arrangement reflecting global standards applicable on Emirates planes
Complex arrangement and handling of EHF Euro 2016 official fan zones and activities for PGNiG Obrót Detaliczny.
100 000 fans in zones in Cracow, Gdańsk, Katowice and Wrocław; integrated online/offline campaign, through which fans were able to cheer on the players not only during the match but also through social media.
Original adaptation of a global Renault CSR program in Poland taking into account the specifics of the local market.
Nationwide education program using the newest interactive tools, complex PR, community relations and public affairs activities to improve children security on Polish Roads, 1Mio educated children through all 13 annual editions.
Complex communication of Orlen Team participation in the most challenging rally in the World aimed at broadening Orlen’s consumer franchise to younger subsegment.
Integrated online campaign in the leading social media platforms (Facebook, Twitter, Instagram, YouTube) involving popular youtubers creating reports from the raid. More than 2 million views on YouTube, 25 thousand new fans on facebook, 100% more followers on Instagram.
Original form of celebrating 20th Wielton anniversary with employees.
A whole day long picnic based on „architects of the future” leitmotiv; creation of different zones with attractions matching the profile and interest of various age groups – e.g. Innovations, Experiments, Construction, Technology and Talent.
Organisation and communication of the most important annual Polish culture awards gala granted by the Polityka magazine.
Unique event formula based on the idea of involving artists from various fields of art into creating a scenic show using the newest technologies; participation of the most distinguished members from the polish culture, media, business and politics.
Celebration of 20 years of brands presence in Poland, its contribution to the development of intelligent banking and original exploration of its „Priceless Surprise” platform.
Emphasizing the role of Mastercard Polska as a pioneer in innovative technologies on a global scale, organisation of a discussion panel with participation of world-famous futurists e.g. Scott Steinberg, artistic part using innovative technologies like three-layered stage.
Organisation of one of the most important runs for Women in Poland and its communication in social media and Digital channel.
Complex run execution – from creating a coherent creative platform, through logistics, acquiring premium partners, organising zone for runners to participants recruitment and constant communication with them through Digital channels. Effects? 1200 runners beat a 5km long track in the centre of Warsaw.